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Our Methodology
| Traction Search Paid for Placement Overview: |
1. We work with you to define objectives, target market and appropriate paid listing strategy
2. Conduct keyword research to identify keywords that relate to your business, web site and objectives.
3. Set up accounts with selected pay per click and/or pay per inclusion vendors including: Google AdWords, Overture, Look Smart and others
4. Write keyword ad Titles and Descriptions. We develop the appropriate ad Titles and Descriptions to match the keywords and increase the chance of a click through.
5. Create customized landing pages. As necessary, we create landing pages for keyword ads to improve conversion rates.
6. Performance Analytics - On an ongoing basis we monitor keyword ad placements and perform adjustments as necessary. Detailed performance reports are provided documenting impressions, clicks, and conversion rates.
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